Data Enrichment: How does it fight fraud and reduce friction?

Data enrichment enables turning raw data into valuable sources of information. Along with providing more context, data enrichment ultimately leads to a more accurate risk assessment. Simply put; if you have more data, your fraud prevention and detection decisions will have a higher confidence rate, leaving less room for errors.

What is Data Enrichment?

A "by the book"definition of data enrichment would be the following: ''Data enrichment is the process of broadening and enhancing a set of collected data with appropriate context from additional sources relevant to the initial data set.'' Sounds pretty straightforward, but how do you exactly enrich the initial dataset?

There are countless ways to enhance existing data, and you can get fairly creative with your enrichment. However, when it comes to fraud prevention, common tools are the following:

• Device data enrichment: A device used for logging into a service can tell you a lot about the user. Information such as new/familiar device, type of browser, mobile or desktop enhances the initial data necessary for login and provides more context.
• IP address data enrichment: IP address can reveal the user's geolocation, is the user connected to VPN, whether the IP address is blacklisted, and other valuable information for determining the risk of fraud.
• Email address data enrichment: Login by email is one of the most common methods today. Therefore, checking additional data connected to the email itself paints a rich picture of the user and holds numerous data applicable for preventing fraud.

Along with mentioned enrichment methods, there is more room for growth. The full potential of data enrichment lies in the mobile industry.

Mobile-first Economy Fueling Fresh Data

Nowadays, businesses are living the mobile-first economy trend. The most noticeable switch regarding mobile lies in banking and mCommerce, accessibility and convenience being the main motivator for end-users to switch to mobile. To back this up, techjury brings us some jaw-dropping mCommerce statistics.

• mCommerce sales are projected to reach $3.56 trillion by the end of 2021.
• More than 1 billion smartphone users worldwide use them for mobile banking.
• Mobile traffic makes up more than 67% of total eCommerce.
• 79% of users made a purchase using their smartphones.
• More than 72% of all eCommerce will be mCommerce by the end od 2021.

This switch brings both threats and opportunities. Threats lie in a new payment channel allowing more ground for fraudsters to operate on. This opens doors for new types of fraud in the mobile payments ecosystem. On a more positive note, mobile enables a fresh perspective on user data and allows for quality data enrichment.

Common data extracted from mobile devices include the device brand, operating system, installed version of the OS. But why stop there? With mobile, you can go as far as behavioral factors, i.e., how the user interacts with the device itself. What kind of a keyboard is the user using? Custom or regular? Is the user connected to their usual Wi-Fi? Are there any unfamiliar Bluetooth devices connected to the smartphone? What about typing speed? The angle at which the user is holding the phone?

These are just a few examples of what information you are able to collect if you take a look at available data for mobile. This information provides so much more context and serves as one of the pillars for online payments fraud prevention and detection.

Benefits of Implementing Data Enrichment

Apart from the obvious benefit consisting of more accurate data that provides a more precise risk assessment, there are more that follow.

Getting to know your customers

By enriching user data, you are contributing to the security of the whole online payments ecosystem. Appointing new properties and tuning the risk parameters accordingly significantly reduces fraud and provides a whole new set of insights for future fraud prevention and detection development.

Eliminate friction

A huge part of online payments is the user experience. The end-user wants their online transactions to run smoothly and securely. Added pop-up forms and redirects create unnecessary friction that can easily be avoided by running user checks in the background.

Reduce Cart Abandonment

Added friction in the form of clumsy browser redirects and confusing authentication flows often end up in abandoning the purchase as a whole. By implementing data enrichment, you enable frictionless checkout, thus reducing cart abandonment rates.

How can Trides2 Help with Data Enrichment?

Trides2 is an online payments security portfolio consisting of issuer, acquirer, and merchant solutions to fit their particular need. When discussing data enrichment and online payment security in mCommerce, 3DS Mobile SDK is the star of the show. By implementing 3DS SDK into merchant applications, you are enabling additional data collection resulting in data enrichment, more secure payments, and frictionless transactions for end users. For more information about 3DS SDK, go to our recent blog post: 3D Secure 2 Mobile SDK: In-app purchasing never looked so good.

eBook: Leveraging the full potential of payment data

ASEE provides actionable advice on how to confront the high cart abandonment rates for mobile, as well as provides the tools that have the capacity to address other mCommerce challenges.

eBook: Leveraging the full potential of payment data

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