This translates to 6.64 billion smartphone users. This information alone indicates the potential that mobile commerce holds. Local businesses can easily go global and reach audiences that, until yesterday, seemed to be out of reach.
Roughly three-quarters of all online transactions are made with a mobile device. This means that the audience is well adapted to the mobile commerce landscape, and business owners can only expect higher numbers in the foreseeable future.
North America and Europe will bring the most profit for mobile commerce in terms of revenue, while Asia-Pacific and the Middle East will contribute by bringing new users to the market.
Forecast for global mobile commerce sales expects this number to reach $710 billion in 2015.
It shows how new users quickly adapt to the mobile commerce mechanism as well as how its convenience quickly converts them to go mobile in regards to online payments and purchases.
The good news for business owners is the fact that 77% of customers who are browsing for fun end up with an actual purchase. An effective SEO strategy for mobile can help you capitalize on these impulse purchases.
In terms of mobile commerce, shopping apps are the preferred option by the public compared to responsive websites optimized for mobile. Consumers state that the user experience is more streamlined due to easier navigation and the personalized approach an m-commerce app holds.
For desktop searches, the time to purchase is around 30 days.
This information points out that there is a lot of room for improvement. Revisiting your checkout process from the customer's perspective, offering a variety of payment options, as well as assuring smooth yet secure online payments; these are the key points that need your full attention.
Intrusive pop-ups, small fonts, unintuitive checkout process, sketchy redirections, and unresponsive design is what can make a mobile web store a user experience disaster. If you're faced with and aware of such issues, optimize your webshop for mobile, having the mentioned issues in mind.
You get no more than one chance to impress your first time visitors; all while keeping your returning customers satisfied as well.
To bypass this issue, implement online payment security solutions that assure the security of your customer's transactions while securing your brand reputation.
In case you're curious, feel free to contact us - zero obligation. Our ASEE team will be happy to hear you out.